Prof Alfred Hermida unpacks how social media has changed our world in his upcoming book Tell Everyone: Why We Share and Why It Matters. The book explores the ways in which social media is transforming how people raise money for charity, protest against injustice, sell products, find a new job or simply stay in touch with friends and family.

“The volume, velocity and visibility of information are unprecedented and it is not slowing down,” said Prof Hermida. ‘

“Knowing how to navigate this brave new world is fast becoming an essential skill, whether it involves how we raise our children, run a successful business or try to change the world for the better. And that’s where I hope this book can help,” he added.

Prof Hermida will be on Toronto for the launch of the book on October 15 in an event hosted by Samara in partnership with ONA Canada.

The host of CBC The National, Peter Mansbridge, has described the book as the first serious attempt to analyze how social media is changing our world.

“From street protests to relationships to news coverage and everything in between, Alfred Hermida’s fascinating new book answers the question ‘what have we created and are we better off for it?’ #youwanttoreadthisbook,” he said.

The introduction to Tell Everyone can already be previewed and downloaded at Scribd. The book will be published by DoubleDay Canada in hardback and as an e-book on Oct. 14.