The growing discourse on climate change over the past decade has been marked by advocacy, public engagement, skepticism and frustration. Prof. Candis Callison examines the how the issue transitions from scientific to public discourse in her new book How Climate Change Comes to Matter.

The book provides an innovative ethnography exploring the initiatives of social and professional groups — from scientists to Indigenous leaders and advocates of corporate social responsibility — as they encourage diverse American publics to care about climate change.

Prof. Callison investigates the diversity of how we articulate and perceive our worlds, and the pluralistic understandings of climate change through different forms of advocacy. Through her investigation, she demonstrates that climate change offers an opportunity to look deeply at issues which begin in a scientific context and come to matter to the wider public.

“This is essential reading for anyone who wants to better understand how science gets refracted across an increasingly diverse media landscape and for anyone who wants to understand how they might be more effective at changing entrenched beliefs and practices,” said Henry Jenkins, coauthor of Spreadable Media: Creating Value and Meaning in a Networked Culture.

How Climate Change Comes to Matter, published by Duke University Press, will be available in paperback and hardcover on Dec. 5. The introductory chapter of the book can be read online.