On May 23, 2014, Candis Callison and Alfred Hermida are taking part in a panel discussion at the ICA annual conference in Seattle on the theme of Big Data.

The panel, titled Methodological Advances in Digital Content Analysis: Inductive and Deductive Approaches to ‘Big Data’ Research in Journalism Studies, is on from 10:30 to 11:45 a.m. at Willow A in the Seattle Sheraton.

The presentation, Hashtag Dissent, will address the challenges of extracting meaning from more than 740,000 tweets using the #Idlenomore hashtag collected over December 2012 and January 2013 during which Idle No More rose to prominence in Canada. The aim was to identify the key subset of actors and media content framing the discourse on Twitter.

The presentation will delve into the benefits and limitations of using a commercial social media analytics tool with proprietary algorithms for data collection and analysis.